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Jeffrey Zeldman: thinking mobile first

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Thinking mobile first forces you to only keep what matters in our sites. We have to think about usability & content because people on mobile have very little time and screen space.

— Jeffrey Zeldman, “Content First” talk at An Event Apart, as noted by Luke Wroblewski, 2012.

The line is from Luke Wroblewski’s notes on Jeffrey Zeldman’s “Content First” talk at An Event Apart in 2012. We were building our first mobile-first themes at the time, and the sentence put into words why: the layout doesn’t get smaller, the content gets more important.

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Ellen Bauer

Ellen is the co-founder of Elmastudio and a Product Manager at Automattic. She speaks regularly at WordCamps about block themes, WooCommerce and building websites with AI. As a content creator she writes and talks about WordPress, open source, AI and personal development, sharing her own experiences and opinions along the way.

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