We are a team of two who have lots of fun with design and WordPress. We feel honoured that you visit our website and are here to get to know us better.
Ellen Bauer
Co-founder and Frontend Developer
Ellen is the developer on our team. She likes to get lost in the code as much as she likes to interact with clients and others in the WordPress community.
- Education: Dipl. Designer
- Skills: HTML & CSS, Sass, React
- Passions: Travel, food and romantic comedies
Manuel Esposito
Co-founder and Product Designer
Manuel is a designer at heart and loves to tweak the best design solutions for our WordPress designs in Figma. No button left undesigned under his watch.
- Education: Dipl. Designer
- Skills: Figma, Sketch, 3D Products
- Passions: Coffee, cats and retro games
Our WordPress Timeline
First theme releases 2011
Yoko and Ari on WordPress.org.
Theme shop launch 2012
Launch of our theme collection.
First WordCamp talk 2015
Our first public talk at WordCamp Cologne.
WordCamp Ogijima and Tokyo 2018
We attended two WordCamps and gave a talk at one.
Block collection release 2020
AinoBlocks free blocks on WordPress.org.
Design Co-lead for WordPress 5.6 2021
Ellen is part of the all women release squad.
First block theme release 2021
Release of our first free block theme Aino.
Premium block themes release 2022
4 premium block themes incl. one Woo block theme.
Pattern library release 2023
Release of a free patterns library for block themes.
Selected interviews, talks & reviews
Why small can be just the right choice.
Ellen’s guest post for HeroPress
Post · English
WordPress will have something valuable to offer for a long time to come.
Interview with Ellen Bauer (Featured WP-Professional)
Interview · English
Full-Site-Editing und Q&A mit Elmastudio
Meetup presentation with Ellen and Manuel
Meetup · German
Bill Erickson, Ellen Bauer, Beth Soderberg: Case Studies – How to Prepare your Theme for Gutenberg
Presentation and Panel Discussion
Conference · English
WP 5.9, Full Site Editing, FSE-Themes Twenty Twenty-Two sowie Aino
Meetup Presentation with Ellen
Meetup · German
A Second Look at ElmaStudio’s Aino Theme and Companion Block Plugin
Review on WP Tavern
Review · English
Interview mit Ellen Bauer zu Gutenberg
WP Meetup Nuernberg
Meetup · German
How To Find Work You Truly Love
Talk WordCamp Ogijima 2018
WordCamp · German
Pick Yourself – Warte nicht, bis jemand dein Talent entdeckt – wähle Dich selbst aus
Talk WordCamp Cologne 2015
WordCamp · German
Popular Videos
WordPress Full Site Editing (FSE) & Block Themes explained
Quick Overview – WooCommerce Block Theme Mugistore
Twenty Twenty-Two WordPress Theme Overview
