Elmastudio

Quotes

5 posts

  • Seth Godin: a job where I can’t write down what you do all day

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    There are very few jobs where, if I can write down what you do all day, I can’t find an AI to do it faster and cheaper than you. So you want a job where I can’t write down what you do all day.

    — Seth Godin, in conversation with Steven Bartlett, The Diary of a CEO, 10 August 2026.

    I haven’t read The Knot yet, but it’s on my reading list and it just became my next pick. This is such a good reminder that we can’t hide behind busy work anymore, and honestly that feels like a gift: it’s our chance to finally show up and do the work we always dreamt of doing.

  • Quote by Matt Mullenweg: Online we can act as a fifth estate

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    I am an optimist, and I believe that people are inherently good and that if you give everyone a voice and freedom of expression, the truth and the good will outweigh the bad. So, on the whole, I think the power that online distribution confers is a positive thing for society. Online we can act as a fifth estate.

    — Matt Mullenweg, “Online we can act as a fifth estate”, World Economic Forum, Davos, January 2013.

    Matt Mullenweg, the founder of WordPress, wrote the piece in January 2013 for the World Economic Forum in Davos. We kept the line back then because it sums up so well what WordPress set out to do: give everyone their own voice online. It reads a little differently today, but the thought has stayed.

  • Jeffrey Zeldman: thinking mobile first

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    Thinking mobile first forces you to only keep what matters in our sites. We have to think about usability & content because people on mobile have very little time and screen space.

    — Jeffrey Zeldman, “Content First” talk at An Event Apart, as noted by Luke Wroblewski, 2012.

    The line is from Luke Wroblewski’s notes on Jeffrey Zeldman’s “Content First” talk at An Event Apart in 2012. We were building our first mobile-first themes at the time, and the sentence put into words why: the layout doesn’t get smaller, the content gets more important.

  • Seth Godin: Dancing on the edge of finished

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    For the marketer, the freelancer and the entrepreneur, the challenge is to level set, to be comfortable with the undone, with the cycle of never-ending. We were trained to finish our homework, our peas and our chores. Today, we’re never finished, and that’s okay. It’s a dance, not an endless grind.

    — Seth Godin, “Dancing on the edge of finished”, Seth’s Blog, 28 May 2012.

    The paragraph is from a short post on Seth Godin’s blog in May 2012. We kept it because it describes a feeling everyone who works for themselves knows: nothing is ever quite finished. Godin’s answer is to live with that rather than fight it.

  • Seth calls it the Dip

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    Every time everyone tells me: no, you can’t do that, I know I am close to my goal.

    — Ben Burgess

    The other day a friend emailed Manuel and me this quote. I think there is a lot of truth in it. And not only when others doubt you. Above all when your own doubts get hold of you and you ask yourself whether you are really doing everything right.

    The blog guru Seth Godin describes this moment in his book “The Dip. A little book that teaches you when to quit and when to stick” as the Dip. (You can buy the book at Amazon.)

    I know this so-called Dip all too well. When Manuel and I came here to New Zealand, for example, we were anything but sure where this path would take us. And even now we still have moments when we are not sure.

    But it is exactly in these moments that you have to encourage yourself. And if you listen to your gut and it tells you: yes, this is exactly the right thing. Then it is. Then you simply have to keep going. Because making dreams come true is certainly no easy goal.

    Our big dream has always been to discover the world, to get to know other people and their cultures, and of course to have plenty of adventures. During your studies it is still easy to travel in the semester breaks and to dive into a foreign world for two or three months.

    But what if the travel bug and the thirst for adventure have got hold of you so strongly that after your studies you don’t want to plan your career, start a family or build a house, as is expected of you. Don’t get me wrong. I think those are all very honourable goals. But they just aren’t mine.

    After all the experiences we have had recently, and everything we have learned, we are now quite certain that we are on the right path.

    We feel that at this moment we are in exactly the right place. We have discovered the internet for ourselves and have great fun building our website and our blog and developing new projects. We firmly believe that we can turn our dreams and visions into reality.

    So whatever your dreams look like: don’t let anyone, not even your own doubts, tell you that you can’t do it. And make your dreams come true.

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