---
title: "Jeffrey Zeldman: thinking mobile first"
author: "Ellen Bauer"
date: 2012-08-10
lang: en
source: https://elmastudio.de/en/jeffrey-zeldman-thinking-mobile-first/
---

# Jeffrey Zeldman: thinking mobile first

> Thinking mobile first forces you to only keep what matters in our sites. We have to think about usability & content because people on mobile have very little time and screen space.
>
> *— Jeffrey Zeldman, “Content First” talk at An Event Apart, [as noted by Luke Wroblewski](https://www.lukew.com/ff/entry.asp?1598), 2012.*

The line is from Luke Wroblewski’s notes on Jeffrey Zeldman’s “Content First” talk at An Event Apart in 2012. We were building our first mobile-first themes at the time, and the sentence put into words why: the layout doesn’t get smaller, the content gets more important.